Tok Pisin version.
We were honoured for the chance to team up with UNICEF in Papua New Guinea to help promote hypothermia alert device that could save the lives of at risk babies.
English version.
Every year, in Papua New Guinea, more than 200,000 babies are born. Unfortunately, not all those newborns make it past their first month of life, with 6,000 dying from mostly from preventable causes. The most at risk are our low-weight and premature babies. These are babies that are more prone to getting cold and can have a hard time getting their temperature back up.
The Bebi Kol Kilok foldout booklet was created with assets from animation, and produced in English and Tok Pisin.
English version poster.
A cold baby has trouble gaining weight, getting enough oxygen and maintaining its blood sugar levels, which can lead to death. But with a simple band, you can save at risk newborns. The band continuously monitors their temperature in their first month of life and warns their caregivers if they baby needs help.
We advocated for the rebranding of the Hypothermia Alert Device, to more audience friendly name, Bebi Kol Kilok, which means baby cold clock in Tok Pisin. We also created a short animation, a poster and illustrated booklet to help outreach in the highlands of PNG. This was then delivered through hospitals and health centres.
Reports back from PNG have been positive on the uptake of the device, which UNICEF reports could save 2,800 newborns each year.
Tenkyu tumas UNICEF for the opportunity to partner on the project.