Media Relations

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Activate your audiences by learning what clicks with media.

  • Identifying the News Hook
  • Effective Media Pitching
  • Compelling Press Releases and Media Advisories
  • Successful Media Interviews

 Media is a powerful channel for communications and message sharing. But in our current landscape of information overload, how do you package your program so that it’s newsworthy? cChange can help find the news angle and design media programs for events or conferences, to ensure the highest level of exposure and depth of coverage. We also build fellowships to help increase media capacity as well as develop networks between experts and journalists – at the national, regional, and international level.