cChange has build programs that respond to real world challenges.
Whether you have space for a full-blown campaign or need some emergency support to address broken stakeholder trust, we can help. Click through some areas we have helped others, for ideas of what that partnership can look like. And feel free to reach out and discuss with us how we can partner 4 change.
Change Campaigns
It’s more than just what people think or feel, it’s about what people do. Harness the power of action through:
Market research: stakeholder and audience analysis, quantitative and qualitative research
Marketing mix: messaging, tools and tactics
Materials design and production
Event planning and implementation
Monitoring and evaluation
Capacity building: trainings, mentoring
Most communications outreach is built around sharing knowledge about a problem and its solution with the audience. It’s a good first step, but sharing information is rarely enough to get people to act. To create sustainable platforms for long-term dialogue and action, meaningful campaigns need to be grounded in a firm understanding of the audience and what personally motivates them to make a change.
Clear and actionable campaign messaging is developed from this profile, followed by a slew of tools and tactics to promote and enforce the messaging. This is called social marketing, and here at cChange, it’s what we do well.