You Cause is Full of Potential

What’s the Problem? The Convention on the Rights of a Child is a critically important document that guide children’s rights efforts globally. But it’s also long, complicated and filled with jargon. In the Pacific Islands, there is also a challenge around the concept of children’s rights, where children are often expected to be seen and not heard in more traditional settings.

What’s the Solution? Working with UNICEF, we devised a simple story structure to communicate the core elements of the Convention on the Rights of a Child in an effort to make it relevant to audience’s in the Pacific Islands. Using four key developmental stages of a child to anchor the narrative, we worked on a series of visuals to cover the enabling factors for children reach their full potential, but in everyday life and in emotional frames. Because while child advocacy is new for the Pacific Islands, caring for your children is not.

And we did it in 120 seconds flat.